History of Advertising

TRACE THE EVOLUTION AND GROWTH OF INTERNATIONAL ADVERTISING AND PUBLIC RELATION WORLWIDE. FOCUS ON ITS OPERATION IN NIGERIA, EVALUATING ITS LEVEL OF DEVELOPMENT AND THE IMPACT OF ITS PRACTISE ON CORPORATE SUCCESS. The History of Advertising Introduction â€Å"Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office. † In a primitive form, advertising has been around almost as long as Homo sapiens in a recognizably modern form. It has been around for almost 2500 years. Despite its venerable age it is still sprightly growing. Moreover there are good reasons to believe that its usefulness to consumer and therefore to economics, will keep on growing for another century or two at the very least. Even the dumbest futurologists would not try to predict further ahead than that, so I rest my case in advertising being a far larger and more important global industry in AD 2099 than in AD 1999 Advertising can be looked at from various perspectives. As the quote above states, its purpose is to increase the number of articles or products sold. These are not only things we can buy in different stores, for example clothing or supplies for our daily life, but also such simple things as a message placed by an institution or organization asking for attention of the public to raise money or to make them aware of a problem, such as anti-smoking ads. Even political parties use advertisements and commercials to state the opinion of their candidate. I think we have all experienced that quite extensively during the presidential campaign in the United States. Advertising became big business in the 20th  century, offering many different jobs in advertising agencies and the marketing section. The use of the media, like newspapers, television, direct mail, radio, magazines, outdoor signs and of course the Internet made this growth possible. It is a form of transporting information to the consumer, but which does not only have positive sides. There are many critical aspect about it, like persuading people to doing unhealthy things, like smoking, or producing special stereotypes everybody tries to follow. Nevertheless, advertising has become international, since producers and companies try to sell their products on a globalized market in almost every corner of the world. It is therefore not surprising to see a big sign for Coca Cola in third world countries. 19th and 20th Century Advertising In the 19th century new technologies were developed and brand-new methods invented. As a result a surplus of production was formed. Warehouses of many factories were overflowing. In this way it was necessary to create useful advertisements, which would cover all large spaces, utilizing a large variety of mass media sources. The first advertising agent who created such a network was Volney Palmer. In 1841 he proclaimed himself as an advertising agent in Philadelphia and then created similar offices in Boston and New York. About 20% of the commission for media brokers was paid to the publishers. Texts of ads were offered by the head of the company or its representative. People who wanted to put their ads in the newspaper paid him a commission. Such activities became very popular during the second part of 19th  century in all European countries. Significant advances in advertising development were made by American brokers. In the early 1850’s, John Wanamaker caused a revolution in the retail trade. He created a price lists for a variety of goods and returned the money if the commodity was not of the promised quality. As a result, he gained a lot of profit by using this strategy and he then opened a network of consumer goods shops. The reason of such great success was professional advertising. In 1880 businessmen employed the best creator of advertising texts – D. E. Powers. Powers started to develop advertisements using brand-new information. This strategy had become very popular in American trade circles and by the 20th century advertising had become a form of science. â€Å"In the 1880s a new era of advertising began: New methods of manufacturing led to greatly increased output and decreased the costs for the producers of consumer goods. The products now could be packaged at the plant. Moreover the telegraph network was in place and the continent has been crisscrossed by a network of railroads†¦. † All these were assumptions that now allowed nation-wide distribution and nation-wide advertising. This state supported the growth of advertising agencies and dictated their activities. During 19th  century the majority of advertisements were published in the newspapers and advertising leaflets. Although newspapers were a prerogative of well-off class of community but the situation began to change in the early 1860’s when people got the opportunity of receiving publications by post. First magazine advertisements appeared in  The Southern Messenger. For a few years the editor of this magazine was Edgar Po. Many of the magazines that began to publish advertisements as the separate charter in the 19th  century have continued doing it nowadays. Such editions are  Cosmopolitan, Ladies’ Home Journal, Readers Digest  and some others. Despite of the popular brands of newspapers the majority of information in the advertisements was unreliable and apocryphal. Moreover advertisements sometimes were immoral and absurd. For example in the countryside of one American city advertisement was placed in the monument of a non-existent person and it stated: â€Å"This person killed himself with the handgun with Colt system†. Then â€Å"publishers† enumerated the value of this handgun. As the result of such inhuman actions people stopped trusting advertisements and began to consider advertising as something negative. The first radio-advertisement was broadcast in 1922 in New York on the WEAF radio station. Thus in the 1920s advertisers and their agents had come to realize radio's possibilities. With its drama and immediacy, radio could convey their message directly to the consumer who would not need to purchase a publication or even need to be literate. In the 1950s television was introduced and quickly developed into THE advertising-media. In the 1950’s common income from the advertising industry rose to $ 10 billion a year. In 1980’s this index was $ 100 billion! Now advertisers could demonstrate the use of their products and present well-known figures to praise it. They could also affect emotions through television. THE HISTORY OF PUBLIC RELATION EARLY DEVELOPMENT. Although the concept of public relations as systematic social activity and the term itself, were not recognized until the first decades of the twentieth century, its more elementary functions of publicity, persuasion , and press agentry are many children old. Archaeologists have discovered evidence of political communication, such as painted messages. , in ruins of ancient civilizations, just as thousands of communicators publicize today’s Olympic Games ,so did their predecessors promote the first contexts in Greece. Caesar’s commentaries, glorifying the emperor, and the four gospels of the New Testament represented other forms of publicity and persuasion. As Peter G. Osgood, president of the public relations firm, remarked, â€Å"St john the Baptist himself did superb Advance work of P. R for Jesus of Nazareth. 19TH AND 20TH PUBLIC RELATIONS As the wave of industrialization, mechanization and urbanization swept the nation after civil war, the public became concerned about many aspects of big business, including concentrations of wealth and control. In 1888 the mutual Life Insurance company sought to improve its image by employing newspaperman Charles J . Smith to write press releases. A year later Westinghouse corporation created what is said to be the first in-house publicity department. In 1897 the term public relations was used ,perharps for the first time, by the Association of American Railroads. Twentieth –Century Developments. The first publicity firm, known as the publicity bureau, was established in Boston in 1900, with Harvard University as one of its clients. Within the decade a number of other such bureaus were established. Among them was the office oof Ivy Ledbetter Lee and George Parker. Ivy lee belief that much of the public’s antipathy toward business at that time-an antipathy exploite by the muckrakers (publications and writers who exposed corruption and exploitation) – resulted from the fact that most businesses operated in secrecy and most business people would not discuss their policies in operations with the public. Ivy lee used his PR techniques to restore peace and good image to the U. S coalindustry which was experiencing tumoil as aresult of shattering strikes. Lee continued to develop such techniques which werelater applied in various situations. Another dimension was added to public relations concept during world war 1, when the committee on public information was established by the federal government under George Creel,a former newspaper reporter. The committee conducted a massive and successful publicity campaign to mobilize the American public behind the war effort. The values of such massive communications efforts were impressed upon those who worked with Creel, and some of them became pioneers in the establishment of public relations firm designes to conduct similar campaigns for private clients. They included Edward L. Bernays , who in 1923 coined the term public relations counsel to describe a function that was to become the core of public relations, and Carl Byoir, whose firm became highly successful. After world war II public relations developed rapidly,in business and industry at first and later in nonprofit institutions. The number of public relation workers soared from only 19,000 in 1950 to 250,000 in 1990. In Nigeria the need for public administration arose after second world war. At that time there was need for effective public information as a result of growing unpopularity of the then colonial government. In the private sector, UAC established thr first PR department in 1949 under Charles Newman to explain the company’s work and policies to the people. EVALUATING THE OPERATIONS AND LEVEL OF DEVELOPMENT OF ADVERTISING IN NIGERIA Few studies have examined the cultural reflections and the role of advertising in the national development of Nigerian or other African countries. This study, which explored the meaning of development, the debate on the role of culture and mass media on social modernization, African political economy as well as Nigerian history, politics, economic and ommunication development efforts, serves as an attempt to bridge that gulf. This study focused on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. The findings demonstrated the difficulty of ascertaining th e role of the mass media including advertising on a nation’s social, economic and national development and modernization. However, some of the conclusions drawn from the exploration could be summarized as follows: (1) The Nigerian government as well as native-owned enterprises and public corporations do not use advertising adequately to promote their goods and services; (2) Nigerian advertisers used both Western or traditional African cultural values, but neither of them dominated the other; (3) Developmental themes were found in Nigerian mass media advertisements, but they tended to concentrate on individual instead of group goals as traditional African value system dictates; (4) The nature and target(s) of advertisements in Nigerian mass media demonstrated that the Nigerian economy is distorted and underdeveloped; (5) The underdeveloped nature is clearly demonstrated because the majority of consumer products and services advertised in Nigeria were of foreign origin and mostly non-essential; (6) The products advertised often targeted the elites because the Nigerian masses could not afford them; (7) Fin ancial advertisements were the most dominant products and services of Nigerian origin because they promoted more products and services that the average Nigerian could afford. This study demonstrated that advertising holds both promises and problems for Nigerian economic and social development. Its promises deal with its ability to relay useful information on social issues and on the availability of goods and services to the masses. On the other hand, the problems deal with its ability to promote unfair competition, consumerism, lack of interest in social matters, and immoral attitudes, which could distort the economy or undermine traditional values and national economy. However, advertising should be encouraged, not discouraged. It could be monitored by practitioners and government officials in order to make the medium an effective vehicle for promoting goods and services as well as values that would assist the socioe conomic development of Nigeria. Advertising remains an important vehicle for the various tiers of Nigerian government to use for promoting their services and for explaining national issues in order to promote national integration and the social welfare of the masses. The use of advertising to promote socioeconomic development could be achieved by adopting â€Å"developmental advertising. The idea calls for the incorporation of relevant cultural values and developmental themes in product and servi ce advertisements by the private and public sectors. The goal is to help public corporations and businesses in marketing their products and services, thus enabling Nigeria’s economic and social growth. It could assist Nigerians to adopt useful modernization habits. THE IMPACT OF INTERNATIONAL ADVERTISING ON A CORPORATE BODY The advertising business has become such an important factor in the economy of many countries, especially in Nigeria, that it also changes the economy itself, society, culture, and the political system. The stimulation for the demand of products and services helps the  economy  grow stronger and stronger. New inventions become known much faster and can establish their spot in the sales figures of the economy. If there are more people buying these products the overall costs will drop and the product will become cheaper for the customer which raises his willingness to buy even more. On the other hand advertisements are very expensive and some economists believe that these costs are put on top of the actual price paid by the customer. Advertising has a serious impact on the  culture  of a country. The globalized economy uses the same commercials in a lot of different countries, which leads to a break down in the differences of these societies. Children will grow up not knowing how their culture has been before in their country. It can also lead to a lot of discussion about moral values if we just think about the very controversial ads. Critics argue that advertising can also have a huge influence on  society. It tells the consumers that only purchasing products makes you happy and therefore people compare each other on their belongings. Women also compare themselves with the beautiful and very skinny models they see on commercials and ads. This sometimes results in eating disorders and a low self-esteem of women who don’t look like these models. Another bad effect is, that minority groups, especially in the United States are portrait in a subordinate position, which settles in the minds of people. Commercials are also an important part of the income of a TV station which leads to the suspicion that a news channel might not report on an incident about a company they depend on. A lot of TV shows are also based on these commercials, and if the ratings aren’t good enough the show will be stopped. Only those shows which attract a lot of viewers will be shown, which is not very differentiated and put minorities like older people at a disadvantage. Finally advertising can also have an impact in  politics. Millions are spent on advertisements and TV commercials in any elections taking place in the country. It gives the opponents the chance to respond to charges very quickly reaching a few million viewers. But since this is very expensive only very rich people have to chance to run for a political position or at least depend on the donation of wealthier people who could have a huge impact on democracy this way. The political issues talked about in an election are also very much simplified because the spots are only about 30 seconds long, and you can’t really discuss a lot in such a short period of time. ————————————————- The Challenge of Public Relations and Good Governance in Nigeria The role of the Nigeria Institute of Public Relations in enhancing communication between Governments, organisations and the public cannot be over emphasized. By ensuring free flow of communication, public relations practitioners help to reduce conflict and misunderstandings in the society. As you are all aware, good governance, accountability and transparency are important ingredients of democracy. In other words, the objective of good governance, as being implemented by this Administration, is to ensure the provision of better quality of life for all Nigerians. it is my opinion that public relations practitioners have the responsibility to understand public perceptions and truthfully communicate these to government. They should endeavor to provide free flow of information on government policies and actions to the general public for the good of all. In this highly technological information age, the Public Relations professional needs to have a high sense of intellectual judgement, creativity, confidence and above all courage. I dare to say therefore that given the relevance of your profession, which is all about helping us to manage our relations with all our publics, a lot is expected of you. As you are all aware, we are now dealing with more informed and discerning publics. They are hungry for knowledge and truth and the success of any government in marketing its policies and achievements – external and internal – will depend on the level of professionalism, which you as Public Relations practitioners provide. I urge you therefore to tell the Nigerian story from our own perspective at all times. In Nigeria, Public Relations has become a strategic management function. Most Nigerian organizations either have full public relations department or retain the services of PR consultants. In corporate bodies, PR is now acknowledged as a major tool in achieving social, economic and political goals and objectives of an organization. Public Relations has had numerous impact in an organization through publicizing an organizations activities and maintaining cordial relationship with the media (information and communication). Researching on corporate image, public motivation issues and trends. Public Relation has helped extensively in corporate identity management of an organization.

Free Essays on Sarbanes-oxley

Wednesday, July 31, 2002 H.R.3763 - The Sarbanes-Oxley Act of 2002 A lot has been made, perhaps without justification, of the July 30, 2002 passage of H.R. 3763, The Sarbanes-Oxley Act of 2002 ("Sarbanes-Oxley" or The Act). Having read the Act, I suspect that the great praise is unfounded. I intend to address three issues presented within the act. First, I will address stock options as considered (or neglected, as the case may be) by Sarbanes-Oxley. Second, I will address the creation of a Commission designed to oversee audits and corporate accounting practices, and the potential efficacy of this Commission. Finally, I will address the modifications to the Federal Sentencing Guidelines as it relates to corporate fraud. The failure to directly address accounting practices as they relate to stock options and other corporate incentives in Sarbanes-Oxley indicates the flaw in Federal regulation of corporate practices. Sarbanes-Oxley was designed to address the fraudulent accounting practices undertaken by the accountants for Enron and WorldCom. One of the biggest problems with regard to the accounting used in preparation of financial statements by corporations has been the issue of non-salary executive compensation. Corporations, as part of a combined incentive and retention program, often offer executives stock options and enhanced performance pay. The key debate, with regard to accounting practices, has been how these incentives should be depicted on annual and quarterly corporate financial reports. The position of the Internal Revenue Service has been that corporations, in order to fairly obtain the tax benefits often garnered on corporations based on their compensation plans, should list these compensation plans (options, in particular) as expenses on their financial reports. See Simon Kennedy and Brendan Murray, IRS Proposes Stock Options be Expensed for Some U.S. Affiliates, Bloomberg News Wire Service(Jul. 26, 2002). ... Free Essays on Sarbanes-oxley Free Essays on Sarbanes-oxley Wednesday, July 31, 2002 H.R.3763 - The Sarbanes-Oxley Act of 2002 A lot has been made, perhaps without justification, of the July 30, 2002 passage of H.R. 3763, The Sarbanes-Oxley Act of 2002 ("Sarbanes-Oxley" or The Act). Having read the Act, I suspect that the great praise is unfounded. I intend to address three issues presented within the act. First, I will address stock options as considered (or neglected, as the case may be) by Sarbanes-Oxley. Second, I will address the creation of a Commission designed to oversee audits and corporate accounting practices, and the potential efficacy of this Commission. Finally, I will address the modifications to the Federal Sentencing Guidelines as it relates to corporate fraud. The failure to directly address accounting practices as they relate to stock options and other corporate incentives in Sarbanes-Oxley indicates the flaw in Federal regulation of corporate practices. Sarbanes-Oxley was designed to address the fraudulent accounting practices undertaken by the accountants for Enron and WorldCom. One of the biggest problems with regard to the accounting used in preparation of financial statements by corporations has been the issue of non-salary executive compensation. Corporations, as part of a combined incentive and retention program, often offer executives stock options and enhanced performance pay. The key debate, with regard to accounting practices, has been how these incentives should be depicted on annual and quarterly corporate financial reports. The position of the Internal Revenue Service has been that corporations, in order to fairly obtain the tax benefits often garnered on corporations based on their compensation plans, should list these compensation plans (options, in particular) as expenses on their financial reports. See Simon Kennedy and Brendan Murray, IRS Proposes Stock Options be Expensed for Some U.S. Affiliates, Bloomberg News Wire Service(Jul. 26, 2002). ...

Essential Facts You Need to Know About Planet Earth

Essential Facts You Need to Know About Planet Earth Earth is unique among the planets of our solar system; its particular conditions have given rise to all sorts of life, including millions of plant and animal species. The planet is incredibly diverse- it has tall mountains and deep valleys, humid forests and arid deserts, warm climates and cold. Its 195 countries are home to over 7.5 billion people. Key Takeaways: Planet Earth The third planet from the Sun, Earth has a unique physical and chemical composition that allows it to support a huge range of plant and animal life. Earth takes about 24 hours to complete one full rotation and about 365 days to complete one full revolution around the Sun. Earths highest recorded temperature is 134 degrees Fahrenheit, and its lowest is minus 128.5 degrees Fahrenheit. Circumference Measured at the equator, the circumference of the Earth is 24,901.55 miles. However, the Earth is not quite a perfect circle, and if you measure through the poles, the circumference is a bit shorter- 24,859.82 miles. The Earth is a bit wider than it is tall, giving it a slight bulge at the equator; this shape is known as an ellipsoid, or, more properly, a geoid. The Earths diameter at the equator is 7,926.28 miles, and its diameter at the poles is 7,899.80 miles. Rotation on Axis It takes the Earth 23 hours, 56 minutes, and 04.09053 seconds to complete a full rotation on its axis. However, it takes an additional four minutes for the Earth to revolve to the same position as the day before, relative to the sun (i.e. 24 hours). Revolution Around the Sun The Earth takes 365.2425 days to complete a full revolution around the Sun. A standard calendar year, however, is only 365 days. To correct for the drift, an additional day, known as a leap day, is added to the calendar every four years, thereby ensuring that the calendar year remains in sync with the astronomical year. Distance to the Sun and Moon Because the Moon follows an elliptical orbit around the Earth, and because the Earth follows an elliptical orbit around the Sun, the distance between Earth and these two bodies varies over time. The average distance between the Earth and the Moon is 238,857 miles. The average distance between Earth and the Sun is 93,020,000 miles. Water vs. Land Earth is 70.8 percent water and 29.2 percent land. Of this water, 96.5 percent is found within the Earths oceans, and the other 3.5 percent is found within freshwater lakes, glaciers, and polar ice caps. Chemical Composition The Earth is composed of 34.6 percent iron, 29.5 percent oxygen, 15.2 percent silicon, 12.7 percent magnesium, 2.4 percent nickel, 1.9 percent sulfur, and 0.05 percent titanium. Earths mass is about 5.97 x 1024 kilograms. Atmospheric Content Earths atmosphere is composed of 77 percent nitrogen, 21 percent oxygen, and traces of argon, carbon dioxide, and water. The five main layers of the atmosphere, from lowest to highest, are the troposphere, stratosphere, mesosphere, thermosphere, and exosphere. Highest Elevation The highest point on Earth is Mount Everest, a Himalayan peak that reaches 29,035 feet above sea level. The first confirmed ascent of the mountain took place in 1953. Tallest Mountain From Base to Peak Earths tallest mountain as measured from base to peak is Mauna Kea in Hawaii, which measures 33,480 feet. The mountain reaches 13,796 feet above sea level. Lowest Elevation on Land Earths lowest point on land is Israels Dead Sea, which reaches 1,369 feet below sea level. The sea is known for its high salt content, which allows swimmers to practically float in the water. Deepest Point in the Ocean Earths lowest point in the ocean is a section of the Mariana Trench known as Challenger Deep. It reaches 36,070 feet below sea level. High water pressure in this area makes exploring it very difficult. Highest Temperature The highest recorded temperature on Earth is 134 degrees Fahrenheit. It was recorded at Greenland Ranch in Death Valley, California, on July 10, 1913. Lowest Temperature The lowest recorded temperature on Earth is minus 128.5 degrees Fahrenheit. It was recorded at Vostok, Antarctica, on July 21, 1983. Population As of December 2018, the world population is estimated to be 7,537,000,0000. The most populous countries are China, India, the United States, Indonesia, and Brazil. Annual global population growth as of 2018 is estimated to be about 1.09 percent, which means that the population is increasing by 83 million people per year. Countries There are 195 countries in the world including the Holy See (the city-state of the Vatican) and the State of Palestine, both of which are recognized by the United Nations as non-member observer states. The worlds newest country is South Sudan, which was founded in 2011 after breaking away from the Republic of Sudan.

Contraceptive Assignment Example | Topics and Well Written Essays - 500 words - 1

Contraceptive - Assignment Example It is positioned beneath the skin of the upper arm where it prevents pregnancy for about three years (Planned Parenthood, 2014). It is available in the market is available as Implanon and Nexplanon. This method works by releasing a hormone known as a progestin. The released hormone works in two ways. First, it prevents the eggs from leaving the ovaries and hence pregnancy is stopped by having no egg to come into contact with the sperm (Planned Parenthood, 2014). Secondly, the hormone keeps the cervical mucus thicker, and this further prevents the sperm from coming into contact with the egg (Planned Parenthood, 2014). The birth control has several advantages. The advantages are that this method is safe, simple, and convenient to those that use it. Moreover, it is a long lasting method of birth control and no medicine required to be taken daily (Planned Parenthood, 2014). The method also has some disadvantages. First, it may cause some side effects to some women. An example of side effects is irregular bleeding (Planned Parenthood, 2014). There are also challenges of the period. In some cases, the period gets lighter and may fail to occur while in other instances women may have a prolonged one (Planned Parenthood, 2014). Also, some women complain of more spotting and light bleeding between periods. Some caution is also required while using this method. The method should not be used by those women suffering from breast cancer (Planned Parenthood, 2014). The method should also not be used when severe cases are reported. Such cases may include pain at the insertion site, lack of period, and prolonged bleeding (Planned Parenthood, 2014). On the other hand, the method has no appropriate age group. It can be used by any person of the productive age. The method is also effective in controlling pregnancy. The effectiveness is seen as only about one percent of women that use this

Housing and Urban Regeneration Essay Example | Topics and Well Written Essays - 1750 words

Housing and Urban Regeneration - Essay Example Housing reforms were also constant in the market as there was little dissemination of information to the public as Isobel Anderson ( 2010, p9) insinuates. In this paper, the main focus is on housing inequality in relation to the black minority ethnic group and other related groups which Harrison Malcom( 2003, 128) largely explains. This has been largely contributed by factors such as socio-economic and institution groups that are in control in the market platform. Currently market dynamics have emerged providing diverse range of housing that has increased the consumption levels. In contrast there were few choices in the previous past which limited the people from accessing housing. Huang and Clark (2002, p322) state that some housing units in countries such as China were set aside as welfare benefit especially on basis of non-monetary factors such as job rank, job seniority, marital status and household size. However, this situation is changing as privatization is taking ground in th e market corridors. Public housing was previously meant for institution groups such as the political status and those working in government agencies. Individuals working in these sectors had an advantage over the migrants and farmers. They were allocated public houses that were subsidized. It did not matter if they received low incomes. On the other hand the governmental heads and the political elite accessed considerably large housing with the best facilities. This pattern is however changing as market forces are gradually gaining ground. Even though this scenario is taking effect the black minority ethnic groups and asylum seekers cannot still afford better housing (Finney & Peach, 2004, p302). Public housing was privatized through selling at subsidized prices. Privatization also led to new private housing where real estate developers were constructing a wide range of housing to create diverse preferences. Households living in public houses had an advantage over the migrants and f armers as they were able to purchase public houses sold off. They were able to obtain home ownership while the minority such as single women with children could only afford rental housing ( Harrison, 2004, p128). Those working in government and organization agencies earned low income and had retired; they were able to purchase good and large housing. This was made possible by the housing policy reforms that were in place. On the contrary the minority could only enjoy poor housing as they were excluded from accessing these benefits. Therefore they were still constrained to small and poor housing. The political status had considerably great advantages as they used their position to gain control by purchasing public housing and investing heavily in construction of rental housing. The educated and those who had occupations had access to good housing and better standards of living individuals. Housing inequality increased continually due to income inequality. Individuals at top levels su ch as managers and heads of governments enjoyed the top cream. They had huge incomes as compared to those at low levels. This gave them great access to a wide range of varied housing. They had an upper-hand as they could invest in rental housing and developing of real estates. Therefore, they continued to get richer as those at lower levels were subject to rental housing. This was

Self reflection Essay Example | Topics and Well Written Essays - 500 words - 2

Self reflection - Essay Example tion of leadership from a broad perspective that is a skill that can be learnt rather than a personal trait that always remains with a single individual. Although many individuals are born with qualities that allow them to become leaders in their domains, however, it is not something that cannot be learnt. In the past, whenever I used to act as a leader, I used to dominate the group members in order to control them; however, the course helped me in realizing that leadership is not about controlling others but it is more about understanding others and transforming group into teams and teams into learning communities. All this can happen with application of different tools and strategies and that is the reason nowadays, educational institutions are offering courses on leadership that indicates the validity of my earlier reflection related to leadership. While I reflect more, I believe vision and farsightedness is not something that is always God-given but it is something that an individual can learn by using tools of strategic planning and effective management of resources (Cheng, pp. 15-32). Unfortunately, these tools are usually overlooked and ignored by individuals at organizations and institutions, and which do not allow them to transform from managers into leaders. I am a confident person and love to accept challenges; however, I have mostly dealt challenges with emotions and most importantly, kept everything with myself to make it a one-man show. From deep reflection, I have come to an understanding that leadership is not about ‘me’ but more about ‘us’ (Taylor, Machado, & Peterson, pp. 363-386). Leadership focuses on motivating and appreciating members in the team rather than focusing on giving orders. In this regard, I surely will put efforts in ensuring such practices in the future and would surely involve strategic planning in my projects that was missing in the past. I remember an inspiring saying from the group discussions in the class and that

The Art Of Seduction And Notting Hill Film Studies Essay

The Art Of Seduction And Notting Hill Film Studies Essay The film The Art of Seduction is one of the well-known Korean romantic comedy films and was made in 2004 by Ki-Hwan Oh who is one of famous and influential film makers in Korea and also made Someone Behind You (2007) and Ogamdo(2009) . It is a film version of a book called The Art of Seduction and it is said to be everyones must-see film in order to understand the reality of relationships between men and women in todays lives. There are two protagonists in this movie is Ji-Won (Ye-Jin Son, a South Korean actress who got the best actress awards more than ten times in Korean Film Festivals and now one of top ten Korean stars), a fiercely pretty girl who always has had any guys that she wants. The other is Min-Jun (Il-Gook Song, one of popular Korean actors, who is the son of a Korean actress and a member of Korean parliament Kim-Eul Dong), a successful architect, and attractive young gentleman. Both of them have their own rules for 100% success in any dates. Ji-Won follows her own dating rules, she makes a fake car accident to get Min-Juns attention and approaches him successfully. However, although both are very attracted to each other at first sight, they start a game which seduces each other using their own rules. What intrigues Ji-Won is that Min-Jun does not act the same as guys who always fall for her charm. Min-Jun also thinks Ji-Won is the perfect match and ideal type of woman for him but never shows his true feelings. They are both veteran players in the game of love but finally they fall in love with each other. It is interesting to see that the movie does not end with the two protagonists becoming boyfriend or girlfriend, they appreciate each others expertness and go for a new game of love. Notting Hill overview Notting Hill is a British romantic film which was produced by Roger Michell who also directed Changing Lanes (2002) and The Mother (2003) in 1999. William Thacker (played by Hugh Grant) is a bookseller in Notting Hill district in West London and shares his house with his Welsh friend, Spike (Rhys Ifans). Every mans dream comes true when Anna Scott (played by Julia Roberts), the worlds most famous and beautiful American actress who is in London working on a film, enters his travel bookshop. She buys one book from William and their relationship would end here if William did not go out for another cup of orange juice a few minutes later. He bumps in to her and spills orange juice over her top. William offers to clean up at his place which is very nearby and Anna agrees since he looks harmless. Anna thanks William and gives him a kiss, which surprises her even more than him. They eventually get to know each other better but they find it difficult to be together as Anna is the worlds well-known star. They get on fairly well with each other just before her American actor boyfriend flies to London to see her. Anna, one day, comes to William for help, she is upset because of harsh press and needs calm and comfort. Once again, being together with someone who is the worlds most wanted is definitely not easy. Williams close friends arrange dates for him, helping him to forget about Anna Scott and move on. After months, Anna visits his travel bookshop with little gift, asking to love her again but William replies to her with an answer no. He thinks what he said to her was the right answer and tells his friends who are shocked to hear the story and tell him to get her back before it is too late. William and his friends run into where Anna is having the last interview in London before she flies back to America. William pretends to be a journalist and asks her ques tions about their relationship and whether she will forgive him and give another chance for their love. Anna says yes with a big happy smile and the movie ends with their successful romance. Textual Analysis Both films The Art of Seduction and Notting hill are made in contemporary background and the two films are set in urban area. However, when looking at the main male and female characters in these films, there are some differences in character settings except the fact that male characters are heterosexual. Min-Jun, the male protagonist, is a successful architect in his 30s and he seems to have grown up in a high social family. It is shown by his father being a playboy and having many young women around him all the time not because of his charm but his money. Min-Jun in the film is described as handsome, rich, smart and fashionable. The main female character, Ji-Won, is also a successful fund manager and her character is what Korean womens image is all about, she is portrayed as independent, assertive and perfect face and body. The main male character in Notting Hill, William Thacker, is a divorced middle-aged bookseller in West London. He is portrayed as normal, little boring and incapable and he does not belong to high social class. Anna Scott, the female protagonist in the film, is one of the top actresses in the world, portrayed as rich, attractive and every mans dream. There are differences in constructing masculinity between the two films and the next section will look at different aspects of masculinity other than the character settings. Physique As Min-Jun appears to be rich, attractive and smart, he cares a lot about his clothes and fashion accessories which women used to care more than men in the past. It is called Metro sexual which was born in Europe with increasing male diversity and Min-Jun is also one of metro sexual men who is interested in fashion and invest money and time for himself. (à ­Ã¢â€ž ¢Ã‚ ©Ãƒ ¬Ã‚ Ã‹Å"à ªÃ‚ ±Ã‚ ´Ã‚ ·Ãƒ ¬Ã‹Å" ¤Ãƒ ­Ã¢â‚¬ Ã‚ ¼Ãƒ ¬Ã…  Ã‚ ¤Ãƒ ¬- Ãƒ ¬Ã‚ Ã‚ ´Ãƒ ¬Ã‚ ¹Ã‹Å" à «Ã…’â‚ ¬Ãƒ ­Ã¢â‚¬ËœÃ…“à ¬Ã‚ Ã‚ ´Ãƒ ¬Ã¢â‚¬Å¡Ã‚ ¬, à ­Ã¢â‚¬ ¢Ã…“à ªÃ‚ ²Ã‚ ½Ãƒ «Ã‚ ¹Ã¢â‚¬Å¾Ãƒ ¬Ã¢â€š ¬Ãƒ «Ã¢â‚¬ ¹Ã‹â€ Ãƒ ¬Ã…  Ã‚ ¤, www.kbizweek.com: 20 feb 2010) He goes for gentle, sophisticated and chic style of clothing and the suits he wears are mostly from DolceGabanna, Givenchy and Yohji Yamamoto. What is more, when women are obsessed with bags and believe that which brand or how much their bag costs shows the standard of living and lifestyle, men believe nice watches and shoes make them feel confident. Min-Jun also sells his precious watch, which costs over  ¿Ã‚ ¡3500 by Gio Monaco, in return for a fabulous night with Ji-Won. Not only has he cared about outfits, but he is also enthusiastic about his lifestyle and appearance. Min-Jun is confident about his looking but when he was asked to attend charity evening, specifically called Slave date auction, by Ji-Won, he determined to get fit by taking lots of exercise at gym. His aim to get a masculine body is successful and he waits to appeal his masculinity to Ji-Won but suddenly loses his confidence as soon as he finds out other participants with more masculine bodybuilder body. Since the beginning of 2000, a variety of mens types have positioned them as they are and it has become their competitive differentiations. (à ­Ã¢â€ž ¢Ã‚ ©Ãƒ ¬Ã‚ Ã‹Å"à ªÃ‚ ±Ã‚ ´Ã‚ ·Ãƒ ¬Ã‹Å" ¤Ãƒ ­Ã¢â‚¬ Ã‚ ¼Ãƒ ¬Ã…  Ã‚ ¤Ãƒ ¬- Ãƒ ¬Ã‚ Ã‚ ´Ãƒ ¬Ã‚ ¹Ã‹Å" à «Ã…’â‚ ¬Ãƒ ­Ã¢â‚¬ËœÃ…“à ¬Ã‚ Ã‚ ´Ãƒ ¬Ã¢â‚¬Å¡Ã‚ ¬, à ­Ã¢â‚¬ ¢Ã…“à ªÃ‚ ²Ã‚ ½Ãƒ «Ã‚ ¹Ã¢â‚¬Å¾Ãƒ ¬Ã¢â€š ¬Ãƒ «Ã¢â‚¬ ¹Ã‹â€ Ãƒ ¬Ã…  Ã‚ ¤, www.kbizweek.com: 20 feb 2010) His enthusiasm about appearance applies to female counterpart. Plastic surgery is very popular among women in Korea and men looking for perfect-looking, which includes big eyes, small face and skinny body, can be one of the reasons why women get this surgery done. Sometimes men judge women by their appearances more than personalities and it is shown by Min-Jun thinking Ji-Won can be a perfect match for him a minute after looking at her outfits and appearance. Additionally, Min-Jun is looked as a sexual object by women. The film The Art of Seduction starts with him seducing a female psychiatrist by unbuttoning his shirt slowly and at the same time appealing his sexuality to her. Ji-Won, like Min-Jun, is assertive about her appearance. She attracts attention from many guys with her exceptional prettiness and her occupation as a successful private banker is a plus element in consisting of her charm. Unlike the male protagonist, Ji-Won tends to wear clothes in conservative style, but still shows her S-shaped body line. William in Notting Hill is rather very ordinary type of a British man who usually goes for classic and casual style of clothes, which perhaps match his occupation as a bookseller. Not only William does not take regular exercise to get fit, but also he does not seem to care too much about his appearance or his outfits and it is shown by a scene where he goes out to the cinema with Anna Scott. He looks for his glasses all over his house and realises he is likely to be late, he decides to take another option, swim-goggles. It looks funny that he wears swim-goggles while watching a movie but also shows that he prioritises practicality rather than obsession in styling. What is more, he seems lack of self-confidence and it is probably due to his social status compared to Anna and previous marriage failure which should have changed his lifestyle a lot. William is portrayed as heart broken and fragile and it definitely is opposed to Min-Jun who is always confident about himself. However, Anna, a big world star, slowly attracted by William who could have been just a guy who sold her a travel book while she was in London. Anna even has a boyfriend back in America and she has much higher standard of living compared to Williams. She is portrayed as independent and perfect looking to the public but no one except William truly understands her feelings or emotions. Although William is not what we call manly type of guy or an assertive and smart guy, he instead has true heart and naÃÆ' ¯ve personality which may be another important element to become a real man. Personality There are clear differences in which the two main characters behave and treat their female counterparts. Firstly, what Min-Jun does is all studied beforehand. His aims are to seduce and win over the woman who he thinks is the perfect match for him, though not necessarily as his girlfriend. Therefore, he does not show his true feelings about her at the beginning and pretend he has not set up anything in his mind. In fact, the main male character is a type of true carers and it is shown by many scenes in the film. For instance, he says to Ji-Won Yesterday, you were so out of wits so I have asked the doctor to take care of you. It was surprising for her because she crashed into his car and he should have been the one who needed to see if he were hurt. What is more, all of Min-Jun and Ji-Wons credits cards suspended by jealous Do-Chul who has loved Ji-Won for a long time and always gets rejected by her. They decide to stay in a Motel and Ji-Won starts complaining about its condition and dirtiness. Min-Jun lies to her that he will go to restroom and he goes out to a pawnshop to sell his expensive watch to get money for dinner and hotel room. Since he has much self-respect, he never says he feels ill all after running in the rain so many times at night in order to satisfy Ji-Won. He actually is a carer and nurturer but does not show his genuine personality to win her. This contradictory personality is what Korean women these days, especially younger generation prefers than nice and good guys. Though macho man has been the most classic and representative masculinity, macho man in 2009 is far from its perceptions that he is patriarchal and male superior but he is sexually attractive and what we call a real great man (à ­Ã¢â€ž ¢Ã‚ ©Ãƒ ¬Ã‚ Ã‹Å"à ªÃ‚ ±Ã‚ ´Ã‚ ·Ãƒ ¬Ã‹Å" ¤Ãƒ ­Ã¢â‚¬ Ã‚ ¼Ãƒ ¬Ã…  Ã‚ ¤Ãƒ ¬- Ãƒ ¬Ã‚ Ã‚ ´Ãƒ ¬Ã‚ ¹Ã‹Å" à «Ã…’â‚ ¬Ãƒ ­Ã¢â‚¬ËœÃ…“à ¬Ã‚ Ã‚ ´Ãƒ ¬Ã¢â‚¬Å¡Ã‚ ¬, à ­Ã¢â‚¬ ¢Ã…“à ªÃ‚ ²Ã‚ ½Ãƒ «Ã‚ ¹Ã¢â‚¬Å¾Ãƒ ¬Ã¢â€š ¬Ãƒ «Ã¢â‚¬ ¹Ã‹â€ Ãƒ ¬Ã…  Ã‚ ¤, www.kbizweek.com: 20 feb 2010) Limiting expression their feelings and one step forward and two steps back date rule makes guys attractive. What the male character does impresses women as they do not expect a lot in the beginning. Min-Jun is gentle and smart and can be a bad boy to those women who he thinks do not deserve him at all. It applies the same to the female character in the film The Art of Seduction. Men usually act more bravely than women and Ji-Won is portrayed as the god of innocence which most of Korean women would become when dating with men. When there is a date for dinner, she hardly eats and says I am full already. She never shows her true feelings to Min-Jun because she strongly believes herself that she will lose out as soon as he senses that she likes him. How she behaves and talks to whom she likes is one of the typical characteristics of Korean women although it has been changing slowly by younger generation who respects honesty and are braver when dating with men. William Thacker, on the other hand, has the characteristics which are opposed to Min-Jun. He is nice, gentle and truthful although these can be seen as quite unattractive and boring to some women. William and Annas relationship begins when he offers to clean her clothes at his place and he continues to offer drinks and food to her. Everything he does to her is not studied at all but it might be due to the fact that Anna is a famous world star who is an unrealistic woman for him. What is more, even when she confesses him saying Im just a girl, standing in front of a boy, asking him to love her, he could not have believed his ears. Women in Korea used to fall for nice and truthful guys and their preference changed to more bad boy type of men. It does not mean Williams character was not popular among them when the movie came out; his English gentleness is special and it is what they have not seen in Korean men. William, at first, was scared of showing his true feelings to Anna but as their relationship grows he is no longer shy and becomes more brave. He goes out with Anna for dinner and hears people talking and laughing about her rumours and gossips. Since they are having dinner in public place, he tries to ignore them but becomes intolerable. He asks them to stop talking about her because he wants to protect her from getting hurt by a bunch of stupid people. The main male character appears to be nice, shy and sometimes dull, he is still a man who is not scared of protecting a woman and shows he does care about her. Anna Scott, the female counterpart of William, is more assertive about her and has much self-respect than him. She is tired of too much attention in her private life and relationship she has had in the past. However, she is, unlike Ji-Won in The Art of Seduction, not afraid of showing her feelings and an enthusiastic attitude to her male counterpart. Anna is brave enough to tell William that she loves him whereas Ji-Won waits for Min-Jun to say it first. Gender Roles There have been stereotypes of gender roles in our society, especially in Korea, men are still conservative about what they do or women do at home. Young students are conservative in their views on gender roles, often copycatting their fathers viewpoint and they stuck to the patriarchal system. (Kwon Mee-yoo, Staff Reporter, www.koreatimes.co.kr 20 feb 2010) Min-Jun breaks the conventional gender roles by showing domestic side of him such as his exceptional cooking skills to Ji-Won. What is more, he feels more attracted to independent career women such as his ex-girlfriend, a psychiatrist, rather than those who become financially dependant on their boyfriends because they have no intellectual ability. He is not embarrassed to show Ji-Won that he is interested in cooking or making tea at home. On the other hand, even though both of them have similar standard of living, he always want to look powerful and strong to her. As a man, he protects Ji-Won while they are in Jeju Island, trying to satisfy everything she needs or wants by whatever the methods he can do. The female counterpart represents an ideal woman in our modern society, being confident and enjoying a decent lifestyle. Though there still exists the ethnic stereotype, the percentage of working women has been increasing in Korea, especially as a consequence of more and more parents letting their children study aboard. This phenomenon is to break the traditional gender roles, especially of women and give them an opportunity to become independent and intellectual so that they can realise their career in the future. Gender roles are slightly different when it comes to William and Anna; it is less conventional and conservative. He is still a man protecting his love from agony and distress by letting her stay at his house even after she let him down. Shelter and protection that he offers show his male dominance. It is certainly differentiated from being patriarchal; it is a facet of a great man. Nevertheless, she is more in control of their relationship and acts in a way that she wants. It is due to a difference in their social status and of course William thinks it is surreal for him to meet such a beautiful world actress. Men are usually more brave when they approach to women who they are interested in but he is rather afraid and gets more emotional than her. Despite Annas dominance in relationship, she also shows feminine side of her such as making breakfast for him. In England their county has had a Queen that has political influence. The election and repeated re-election of Margaret Thatcher as prime mister show Englands desire to have people in leadership role according to ability and not gender. (Trey Hill, http://ruby.fgcu.edu/courses/10251/e08hill.htm 20 feb 2010) It means that people in England do accept women can also be in powerful position. Masculinity Index by Geert Hofstede It is one of Cultural Dimensions by Hofstede, looking at the degree to which masculine values like competitiveness and the acquisition of wealth are valued over feminine values like relationship building and quality of life. (http://www.kwintessential.co.uk/intercultural/masculinity.html, 22 feb 2010) It indicates the distribution of gender roles in a society and it can be masculinity versus femininity. (Geert Hofstede, http://www.geert-hofstede.com, 22 feb 2010) Korea MAS=39 (Feminine) .  In life the main priorities are the family, relationships and quality of life .  Conflicts should ideally be solved through negotiation .  Men and women should share equal positions in society .  Professionals work to live, meaning longer vacations and flexible working hours UK MAS=66 (Masculine) .  Lifes priorities are achievement, wealth and expansion .  It is acceptable to settle conflicts through aggressive means .  Women and men have different roles in society .  professionals often live to work, meaning longer work hours and short vacations http://www.kbizweek.com/cp/view.asp?vol_no=702art_no=31sec_cd=1037 date accessed: 20 feb 2010 http://www.koreatimes.co.kr/www/news/nation/2009/11/117_55813.html date accessed: 20 feb 2010 http://ruby.fgcu.edu/courses/10251/e08hill.htm date accessed: 20 feb 2010 http://www.geert-hofstede.com Geert Hofstede date accessed: http://www.kwintessential.co.uk/intercultural/masculinity.html 22 feb 2010